CALL FOR CHAPTER PROPOSALS: PUBLIC RELATIONS AND PARTICIPATORY CULTURE: FANDOM, SOCIAL MEDIA, AND COMMUNITY ENGAGEMENT.
We invite submissions of chapter proposals for Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement. This edited volume, to be published by Routledge in 2015, will examine the relationships and interactions between fans and organizational public relations efforts.
The purpose of this volume is to integrate stakeholder and publics theories with those of participatory cultures and media studies/fan perspectives, and to add new, fresh insight into the public relations discipline’s concept of publics and segmentation. The chapters selected for inclusion in this volume will explore challenges, opportunities, and the diversity of fan activity and relationships from a variety of perspectives, including international and intercultural. The situations analyzed will also reflect the diversity of PR situations that involve fan-publics, i.e. not limited to entertainment products. These chapters will help to answer the question: How, as practitioners, can we create meaningful, ethical, and mutually-beneficial relationships between brands/organizations and fans?
We welcome submissions from educators and practitioner on a variety of topics, including (but not limited to):
• Power, co-creation, messages, and fans
• Application of PR theories to audience studies
• Connecting fan research and fan studies theories to the segmentation of publics
• Participatory culture, transmedia, and engagement/active publics
• Community management, social media, and fan publics
• Brand community management
• Fan resistance
• New models for segmenting engaged publics
• Researching online fan-brand communities
• Circuit of culture and segmentation of fans and publics
• Crowdsourcing, crowd-funding, and activating publics
Scholars and practitioners interested in submitting chapter proposals should include a 250-word abstract and a one-page outline of your proposed chapter to co-editor Amber Hutchins at firstname.lastname@example.org. Chapter proposals are due no later than September 1, 2014.
Questions can be directed to coeditors Amber L. Hutchins, Kennesaw State University (email@example.com) or Natalie Tindall, Georgia State University (firstname.lastname@example.org)